Tonight’s selection is a beer from Trader Joe’s that Val bought for me.
Style: American Pale Wheat Ale
Trivia: According to the Madison Street Journal, “With several good-sized to huge contract brewers, Wisconsin is a bit of a hotbed for production of store-brand beers. And because of the brewers’ locations in relatively small towns — Minhas Craft Brewery in Monroe, Octopi in Waunakee, Stevens Point Brewery — their Wisconsin origins are relatively plain because retailers rarely if ever secure the brewery permit required of an alt prop. In addition to the Campanology beers, two other Trader Joe’s house brands are made in Wisconsin: the Boatswain line of low-cost craft beers and the Simpler Times macro-style lagers are both made at Minhas in Monroe, according to federal label approvals. (Trader Joe’s has two other exclusive brands of craft beer: the Mission St. line, made in Salt Lake City, and Josephbrau, from San Jose, California. Campanology is the only house brand in bombers.) Nationwide mass merchandising giant Costco makes two of its Kirkland Signature store brands in Wisconsin: Standard macro-style lagers at Minhas under the name Regal Brau Brewing Co., and some craft-branded beers at Point under the name Bricks and Barley Brewing Co. ‘I think what’s cool is that everyone competes in a different niche,’ Showaki said. His shop specializes in high-end craft beer; Stevens Point Brewery contract-brews craft beers, some labeled for special occasions like weddings and birthdays; Minhas specializes in low-cost beers. Another big contract player in Wisconsin, City Brewing in the former Heileman brewery in La Crosse, is where to go if you need high volume — 1,000 barrels at a time, Showaki said.”
Random: TJ’s keeps putting out decent beer.
This beer poured with a three finger, pure white head. It dissipated quickly and left some lacing on the glass. The body was slightly hazy and bright yellow. There was moderate carbonation visible. the nose was filled with wheat and cucumber. The taste was much of the same. It had some bright citrus and was quickly overtaken by cucumber. The body was on the light side with lots of carbonation. It had a quick finish with cucumber. I liked this beer, I just wish it had more depth.
Untappd Rating: 3.5/5.0