This beer is one that I picked up even though conceptually, I found it to be a bit gimmicky. I was curious to see what a beer’s take would be on Lucky Charms cereal. Let’s see what I thought.
Style: American Stout
Trivia: According to wikipedia.com, “Lucky Charms was created in 1964 by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills’ two principal cereal products—Wheaties or Cheerios—and do something unique. Holahan came up with the idea after a visit to the grocery store in which he decided to mix Cheerios with bits of Brach’s Circus Peanuts. An advertising company employed by General Mills and Company suggested marketing the new cereal around the idea of charm bracelets. Thus, the charms of Lucky Charms were born. Lucky Charms is the first cereal to include marshmallows in the recipe. The mascot of Lucky Charms, created in 1963, is Lucky the Leprechaun, also known as Sir Charms, and originally called L.C. Leprechaun. The cartoon character’s voice was supplied by the late voice actor Arthur Anderson until 1992. Lucky has also been voiced by Eric Bauza, Tex Brashear, Jason Graae, Doug Preis, and Daniel Ross. In 1975, Lucky the Leprechaun was briefly replaced by Waldo the Wizard in New England, while Lucky remained the mascot in the rest of the United States. The oat cereal was not originally sugar coated. After initial sales failed to meet expectations, the oats were sugar coated, and the cereal’s success grew. Piggy banks and plastic watches were introduced as cereal box send-away prizes as a marketing tactic to increase sales. The recipe for the cereal remained unchanged until the introduction of a new flavor: Chocolate Lucky Charms, in 2005. Later in 2012, General Mills introduced “Lucky Charms Marshmallow Treats.”
Random: I used to love this cereal as a child.
The beer poured with a two finger head that dissipated quickly. It left slight lacing on the glass. The body was a golden-yellow color, which wasn’t surprising as this was billed as a golden stout. It had a slight haze to it and there was some visible carbonation as well. The nose had lactose, vanilla and a touch of marshmallow with some grape as well. The taste was much of the same. There was a lactose note with some sugar sweetness and then went into the marshmallow note with vanilla. I didn’t pick up the grape note that I got in the nose, but instead, picked up a milled grain note. The body was on the lighter side with generous carbonation. The finish was quick with grain and lactose. Although I thought this beer was a bit gimmicky, I did enjoy it and it was well executed. I would definitely have this again.
Untappd Rating: 4.0/5.0