Archive for the ‘Birra Peroni Industriale S.p.A.’ Category

This was the last beer I had New Year’s Eve. I know, not a great beer to choose, but I’m trying to get rid of all the beers in waiting that I have before I restock. I’ve also been putting off reviewing this as I had to have 5 others and really was not thrilled by them. I just think that the whole “Euro Pale Lager” style is not for me.

ABV: 5.1%

Style: Euro Pale Lager

Trivia: According to wikipedia, “The Peroni company was established under the founding family name in the town of Vigevano, Italy (1846). The company was moved to Rome by Giovanni Peroni in 1864, six years prior to the establishment of the city as a capital centre in 1870. Throughout the late 19th and early 20th centuries, the company became one of the most prominent brewing companies in the newly unified Italian nation. The company’s brand strategy continued to refine itself to match industry trends of the 1980s. By the 1990s, both the Peroni brand name and product line were distributed and known worldwide.The London-based brewing giant SABMiller bought the company in 2005, making it one of the few international brands in its portfolio. To re-launch the brand, SABMiller hired an empty boutique on 202 Sloane Street, London to align it with other Italian fashion brands; the boutique was entitled ‘Emporio Peroni.'”

Random: This was another brew that I received from my Dad in the box of mixed imports along with Pilsner Urquell and Tyskie.

This brew poured with a barely there white head that dissipated instantly, leaving no lacing. The body as a straw yellow color and clear with lots of visible carbonation. The nose has a bit of skunk with a hint of grain. There really isn’t much else to this brew. The taste is a lot carbonation and then a bit of skunkiness and a hint of mild bitterness. The finish is quick and unremarkable, like the rest of the brew. There is really just not a lot to this brew. It reminds me a bit of Heineken. I preferred the Tyskie of the three brews in this mix pack, but that isn’t saying much. I wouldn’t have this again.

Untappd Rating: 2.0/5.0