Years ago, I worked for a company that was based in Ohio. I had the opportunity to run one of the distribution centers in Ohio, while running one in Jersey, which meant a lot of traveling to Columbus. Although I went to an open food market in Columbus that had a Jeni’s, I decided I didn’t need ice cream then. That was a mistake. Jeni’s ice cream is awesome. Any beer based off the ice cream has to be good, right?
Style: American Blonde Ale
Trivia: According to the brewery website, “Hold The Spoon is an Imperial Blonde Ale inspired by the flavors of Jeni’s Salted Peanut Butter with Chocolate Flecks ice cream. Our innovation manager, Andrew Bell, states, ‘This was a fun project collaborating with a great craft company from another industry. Tasting through a bunch of ice creams is something we don’t often do at work at a brewery.’ The decision to make a beer inspired by this particular ice cream was an easy one, Bell continues. ‘Jeni’s Salted Peanut Butter with Chocolate Flecks was one of our favorites from the start. It has a bold roasted peanut butter character that is balanced with the creaminess from the dairy, just the right amount of sugar and a surprising salty edge that really made you want to get another spoonful. We made this beer with the simple goal of conveying the wonderful experience of eating Jeni’s Ice Cream in… beer form,’ he says. Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams, adds, ‘I was so excited when the Bruery came to us with this idea — and I don’t think they could have picked a better ice cream to turn into a beer. I love everything the Bruery does, and this beer is no exception.’ Hold The Spoon is brewed with lactose, cacao nibs, peanut flour and salt. It’s a full bodied, creamy beer with delicate notes of chocolate and peanut butter. The beer will be available online at www.thebruery.com and in tasting rooms, with a public launch party on March 6 at Bruery Terreux. Hold The Spoon will retail at $5.99 per can.”
Random: Ice cream is one of my favorite sweets.
The beer poured with a finger and a half of white head that was quite loose. It dissipated quickly and left no lacing on the glass. The body was clear and light orange in color with some carbonation visible. The nose was pungent and sweet, which for a beer with ice cream cones on the can, is really to be expected. I picked up some peanut butter notes, caramel and a touch of honey. The taste reminded me of uncooked cookie dough along with peanut butter and white chocolate. The booze came through a bit too much for me. The body was on the heavier side with light carbonation. It had a sticky and lengthy finish with peanut butter. I thought this beer was good, but this was definitely a one and done beer for me, due to the sweetness.
Untappd Rating: 3.5/5.0